SBI Podcast

Today’s topic is how to launch new products successfully. 

Product launches fail to generate revenue when sales people and channel partners are not involved in messaging development during pre-launch preparations. When messaging is developed in isolation it is not compelling enough to get your customers to act. Stories told directly to customers by well-trained sales channels enable customers and prospects to answer “Why change?” and this stimulates latent demand while leading to exceptional revenue growth.  

Joining us is Toby Williams, SVP, Chief Product and Strategy Officer for Ellucian.  Ellucian is the world’s leading provider of software and services for higher education institution, serving more than 2,400 institutions and 18 million students worldwide.  Listen as Toby discusses how to create messaging to defeat the status quo.   This starts with market problems that the solution is solving and to capture it through the customer lens. 

Direct download: AP1643-Toby_Williams-17930_1.mp3
Category:Product Strategy -- posted at: 12:20am EDT