Sun, 14 June 2015
This week on the SBI Sales and Marketing podcast, we spoke with Mike Ellis of ForgeRock about how to successfully drive strategy execution through functional leadership alignment.
In our first segment, Mike shares how the CTO drives successful execution of corporate strategy while staying in strategic alignment with the CEO. We discuss how to know when numbers are missed because of poor execution in sales and marketing or if it is because there's a product problem.
Next, we talk with Mike about what it takes to keep the marketing strategy in strategic alignment with the overall corporate strategy and bringing that strategy to market. We then touch on the cadence in face-to-face communication and Mike offers advice to ensure the product, marketing and sales teams continuously test and adjust the assumptions in the strategy. In this segment, we also take a look at how to keep strategic alignment when you want to make a corporate strategy shift that could potentially disrupt other teams’ strategy development.
In our last segment, we conclude our conversation, and Mike sends us off with three immediate actions to take if you’re a CEO who finds his teams struggling to execute corporate strategy.
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