SBI Podcast

Today on the SBI Sales and Marketing podcast we take a fun approach to a series topic: how to make the most of your honeymoon period as a new VP of sales. To guide us through these treacherous waters, we’re joined by Eric Vermillion, a Senior VP of sales who also happens to be in the thick of his honeymoon period with his company, Blue Cat.

To frame today’s conversation, we’ll walk through a hypothetical use case starring Vic, a made-up persona who just finished his first six months at new company as VP of sales and is now ready to launch a set of initiatives. We look at why Vic should throw out his old sales playbook in favor of a sales strategy tailored to his new products, customers, competitors and channels. We talk about how Vic can ensure his initiatives have strategic alignment with his new company’s missions and values. We also look at hiring practices and how Vic can avoid the common pitfall of trying to fix problems by throwing fresh bodies at them. Other topics we cover: knowing when to ask for help, not passing the buck, getting too wrapped up with hitting big numbers, overbuying software, sales management, avoiding unnecessary consulting and how to handle the compensation plan. Tune in, and take notes as we walk Vic (and you!) through your honeymoon period and we’ll see you on the other side!

Understanding how to excel as a new VP of Sales is just one small part of hitting your number year after year. Want more weekly sales and marketing insights like this to help you make your number? Subscribe and leave us a review! Your feedback will help us improve our show and continue to bring you content that keeps you at the top of your game.

Direct download: SBI_Podcast-Eric_Vermillion-05272015.mp3
Category:Sales Strategy -- posted at: 9:53pm EST