SBI Podcast
How Guidance Software Uses Data to Drive Their Marketing Efforts

How Guidance Software Uses Data to Drive Their Marketing Efforts. John Staples, a Partner at SBI, is joined by Alex Andrianopoulos, the Head of Marketing at Guidance Software. Alex has an engineering background, which gives him a different perspective on marketing. His technical expertise has helped him understand the needs of his customers and how to help them most effectively. They discuss the many priorities marketing executives should be considering, including instilling a data driven culture.  They discuss relying on objective data and benchmarking to determine where to focus marketing’s efforts and resources.  More highlights in the blog post at: http://www.salesbenchmarkindex.com/blog/how-guidance-software-uses-data-to-drive-their-marketing-efforts

Direct download: 2014-08-20_14.16_SBI_Podcast-edit.mp3
Category:Sales Enablement -- posted at: 12:10pm EST