SBI Podcast

Do you have a list of dream accounts to target? Many marketers strive to replace leads with opportunities for the sales team using account based marketing. We recently interviewed Leo Tucker, the senior vice president of global marketing for PGi. Listen as he discusses his approach to account based marketing.

During the interview, he will discuss topics such as:

  • Why it’s critical for sales teams to sell to a list of targeted accounts.
  • Why current demand generation efforts fail to generate enough revenue.
  • How to improve the relationship between sales and marketing through account based marketing.
  • How to get personalized content and messaging in front of right buyers at the right time.

If you live and die by the big deal, growing revenues faster than your industry and competitors requires a shift in your strategy. Listen here as Leo explains how to transition to account based marketing.

Direct download: account-based-marketing.mp3
Category:Marketing Strategy -- posted at: 6:40am EDT