Mon, 5 September 2016
Do you have a list of dream accounts to target? Many marketers strive to replace leads with opportunities for the sales team using account based marketing. We recently interviewed Leo Tucker, the senior vice president of global marketing for PGi. Listen as he discusses his approach to account based marketing.
During the interview, he will discuss topics such as:
If you live and die by the big deal, growing revenues faster than your industry and competitors requires a shift in your strategy. Listen here as Leo explains how to transition to account based marketing.