Mon, 27 March 2017
Joining us for today’s show is the Chief Executive Officer and his sales executive team who know a thing or two about generating revenue growth. We are going to discuss how to grow above the industry average while maintaining profitability. This is hard to do and requires corporate objectives that provide clarity throughout the entire company by getting everyone laser-focused on the real drivers of revenue growth.
Today’s topic is focused on corporate objectives and we are going to demonstrate how to interlock the CEO's corporate strategy with the sales leader's sales strategy. To follow along download our 10th annual workbook, How to Make Your Number in 2017. Turn to the corporate strategy section and flip to the Objectives phase on pages 54 - 59 of the PDF workbook.
Helping me with our demonstration is the Chief Executive Office and the top sales leaders at BeyondTrust. This team is investing in growth and has a lot to share. Kevin Hickey is our CEO here today. Joining Kevin is his sales leadership team. Brendan Evers is the Senior Vice President of Sales in the Americas, and Brent Thurrell Vice President of EMEA & APAC.
Why this topic? Growing top line revenue is hard to do and at times, we make it harder than it needs to be when the CEO and sales leader are not on the same page. By interlocking the corporate and sales strategy, we can unlock trapped revenue growth.
Kevin and his team are uniquely qualified to speak on this topic having grown faster than their industry and competitors the last three years. BeyondTrust is in the highly competitive cyber security space. Their focus is on the privilege account management side of things, which has to do with identities, passwords and credentials.