SBI Podcast
Mitel CMO Martyn Etherington Discusses Leveraging Buyer Personas

Mitel CMO Martyn Etherington Discusses Leveraging Buyer Personas. Martyn Etherington joins Mark Synek with SBI for the SBI podcast. Martyn is the CMO and Chief of Staff at Mitel, a global leader in business communication that easily connects employees, partners and customers. The two professionals discuss the topic of buyer personas, and all the ways personas can be leveraged throughout your sales and marketing organization. More podcast highlights at: http://www.salesbenchmarkindex.com/blog/new-podcast-mitel-cmo-martyn-etherington-discusses-leveraging-buyer-personas

Direct download: 2014-07-22_16.12_Martyn_Mark_Synek_record_webinar_-_edit_v-2.mp3
Category:Sales Enablement -- posted at: 11:47am EST