Mon, 15 August 2016
Traditional demand generation and lead management does not work for companies that are dependent on a small number of accounts that spend a lot. Instead marketing teams must replace leads with opportunities for the sales team. SBI recently spoke with Gahan Richardson, the vice president of corporate marketing at Cypress Semiconductors. Listen as Gahan explains his approach to account based marketing and how he uses it to set his sales team up for success.
During the interview, Gahan will answer questions such as:
If your sales team lives and dies by the big deal, growing revenues faster than your competitors and industry will require a shift in behavior. Listen here as Gahan explains how account based marketing will help you make your number.
Direct download: Is-an-Account-Based-Marketing-Strategy-for-You.mp3
Category:Marketing Strategy -- posted at: 5:29am EST