Sun, 23 October 2016
On today’s show we discuss product strategy. Our guest is Peter Sheldon, the Vice President of Strategy at Magento Commerce. Magento is a leading e-commerce platform providing enterprise solutions. Before his position at Magento, Peter was one of the foremost thought leaders at Forrester on the topic of e-commerce.
The goal of the call today is to think through product strategy using Magento as a use case. Your company’s go-to-market model needs to flow out of the product strategy.
There are different types of product strategy: Market Expansion, Market Share and Market Exposure. Very different product strategies. Spend the time to get these right. Your go to market model for sales will be very different depending on which strategy is selected.
It’s nearly impossible to build a sales and marketing strategy that makes your number every year if you don’t fully understand the product strategy. The go-to-market strategy for sales and marketing changes significantly based on how you answer these product questions. Listen to Peter bring the question of product strategy’s impact on sales and marketing to life with the Magento use case.
Work with your product leader to get answers to these questions to align your strategies. Peter answers a series of questions to help sales and marketing leaders understand the impact of product strategy on the overall go to market strategy.
Listen to Peter respond to each question and highlight how to avoid the traps and the approach the market challenges.