Product Marketing with Lauri Hanover: From Prices to Profits

This week on the SBI Sales and Marketing Podcast we’re doing things a little differently. Rather than dishing sales strategies with a CEO or CMO, we’re joined instead by a CFO to get into the nitty-gritty of pricing strategy, the backbone of any successful product marketing campaign. Our guest today is Lauri Hanover, the CFO of Netafim; a global pioneer of the drip revolution. Together, we discuss how to improve your company’s marketing strategy by determining the perfect price in regards to your costs and product market.

We start with an in-depth look at the biggest influence on a sound pricing strategy: costs. We look at how to factor for the costs of building, marketing, selling, installing and supporting your product. Next, we look at determining a product price relative to these costs along with your product strategy as well as outside influences, such as market trends and competitor pricing. We end our conversation by discussing the first steps to putting a new pricing strategy into action so you can get your company on the right path toward better pricing and probability so you can hit your mark.

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