Product Strategy: Understanding Your Market’s Pain Points

This week on the SBI Sales and Marketing Podcast we speak with Terry Hicks, the chief product officer at Infusionsoft, about integrating his product strategy with his go to market strategy.

We start the discussion with how Terry develops his product strategy. He’ll explain how determines what markets to compete in and what problems to solve. He’ll also discuss how to determine how your products can uniquely win against the competition, and how to determine how they should be marketed and sold.

Terry will continue the discussion by next explaining how he develops his go to market strategy. He’ll explain how to develop the product positioning and pricing strategy for your products. And how to ensure the entire organization, product, sales and marketing, is ready for the new product launch.

We conclude our talk by looking at the first three actions product leaders can take right now to immediately make an impact with their product strategy. Terry will explain in detail how you can successfully integrate your product and go to market strategies.

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