This week on the SBI Sales and Marketing Podcast, Greg Alexander, CEO of SBI, and Steve Rutledge, senior vice president of global sales operations at Genesys, discuss how to develop and execute a sales operations strategy using SBI’s revenue growth methodology.

We start by discussing how to establish objectives and identify which internal processes the sales team owns and outline the biggest obstacles to success.

We also hear Steve’s views on the difference between sales ops and sales enablement and how the two should work together.

In our final segment we cover key takeaways and practical advice on what to do if you were put on the hot seat tomorrow and challenged with how to develop and execute a soup to nuts sales strategy.

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This week on the SBI Sales and Marketing podcast, we speak with Robin Saitz, the chief marketing officer at Brainshark, about how to integrate a marketing strategy with a corporate strategy, a product strategy and a sales strategy—something Brainshark does for thousands of companies, including half of the Fortune 100s out there.

We start by discussing how Robin connects the dots between vision and mission when crafting a functional approach to corporate strategy, product strategy, sales strategy and marketing strategy.

With this four-part marketing strategy laid out, we then talk about how Robin’s actually integrates her marketing strategies with a product roadmap and incorporates input from the sales organization into her marketing plan.

From there, Robin shares some tips on selling a strategic marketing plan internally, from the CEO to the product leader and the sales leader. We conclude by examining the first three steps leaders need to take when developing a solid four-part marketing strategy.

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This week on the SBI Sales and Marketing podcast, we spoke with Ted Grulikowski, vice-president of the B2B unit at Market Source, the world’s leading sales outsourcing company, about taking a new product to market by recruiting and managing a team of resellers.

In our first segment, we discuss how Ted helps his clients grow their reseller revenues (2:38) & how he helps them overcome the common obstacles they face when trying to increase their revenue growth with resellers (3:30).

In our second segment, we look at the process of determining an ideal reseller profile (8:10), scoring & quantifying individual reseller value (9:36), determining an efficient coverage model (10:53), recruiting resellers from competitors (12:15), avoiding channel conflict with internal sales teams when outsourcing (14:15), recruiting reseller partners (15:30) & organizing internal channel groups (17:04).

In our final segment, we discuss learning from mistakes (19:20), identifying and mitigating risks when planning a growth strategy (20:25), and then outline three key takeaways that will help you achieve the sales growth you need to make your numbers in 2016 (22:40).

Today's guest on the SBI Sales and Marketing podcast is Chris Bittner, the Senior Director of Global Sales and Channel Strategy at Autodesk.

We asked Chris to help his peers support their company's sales strategy by discussing channel selection and channel optimization. We cover important tactics of channel management, including product channel fit, which channels the end customers what to buy from, the ideal channel partner profile, and how to deal with channel consolidation that's going on these days. By the end of our episode, you'll learn the three things you absolutely need to do to have an optimized sales channel.