SBI Podcast

This week on the SBI Sales and Marketing Podcast we speak with Mark Roberts, the chief marketing officer at ShorTel about how to develop your marketing strategy as a new marketing leader.

We start the discussion with how and why new CMOs should consider a new brand strategy. Mark will also discuss whether or not you need a new marketing campaign process, and how to select the right organizational design.

Mark will continue the conversation by explaining how to extend your marketing capabilities by engaging and managing the right agency partners. He’ll wrap up the show by giving new marketing leaders 3 actions they can take immediately in order to effectively develop and execute their new marketing strategy.

Want more weekly insights like this to help you make your number? Subscribe to SBI’s Sales and Marketing Podcast and leave us a review! Your feedback will help us improve our show and continue to bring you content that keeps you at the top of your game.

Direct download: critical-success-factors-to-marketing-strategy..mp3
Category:Marketing Strategy -- posted at: 4:54am EST

This week on the SBI Sales and Marketing Podcast we speak with Terry Hicks, the chief product officer at Infusionsoft, about integrating his product strategy with his go to market strategy.

We start the discussion with how Terry develops his product strategy. He’ll explain how determines what markets to compete in and what problems to solve. He’ll also discuss how to determine how your products can uniquely win against the competition, and how to determine how they should be marketed and sold.

Terry will continue the discussion by next explaining how he develops his go to market strategy. He’ll explain how to develop the product positioning and pricing strategy for your products. And how to ensure the entire organization, product, sales and marketing, is ready for the new product launch.

We conclude our talk by looking at the first three actions product leaders can take right now to immediately make an impact with their product strategy. Terry will explain in detail how you can successfully integrate your product and go to market strategies.

Want more weekly insights like this to help you make your number? Subscribe to SBI’s Sales and Marketing Podcast and leave us a review! Your feedback will help us improve our show and continue to bring you content that keeps you at the top of your game.

Direct download: Product-Strategy-Understanding-Your-Markets-Pain-Points.mp3
Category:Product Strategy -- posted at: 5:34am EST

This week on the SBI Sales and Marketing Podcast we speak with Todd Doolittle, the recently appointed head of sales operations at Concentra, about the challenges and opportunities faced by new sales ops leaders.

We start the discussion with Todd’s biggest struggles experienced in the first 100 days of becoming the sales ops leader. He’ll explain how and why he prioritized his sales ops team’s efforts immediately. And he’ll go on to describe how his team gets a lot done with minimal headcount and budget.

Todd will continue the discussion by describing how he deals with unrealistic expectations and timelines, and how he says no without receiving any political blow back. Todd will describe how his sales ops department is a key piece to Concentra’s overall sales strategy, and how he partners with the sales leader to accelerate the organization's rate of revenue growth.

We conclude our talk by looking at the first three actions newly appointed sales operations leaders can take right now to immediately make an impact, and to be seen as a strategic part of sales and operations planning.

Want more weekly insights like this to help you make your number? Subscribe to SBI’s Sales and Marketing Podcast and leave us a review! Your feedback will help us improve our show and continue to bring you content that keeps you at the top of your game.


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