Mon, 26 August 2019
For many B2B companies, the effort to continually maintain and improve their products has become too demanding. Evolving economic factors affecting these companies have pressured many to make the shift from being a product company to a platform company.
Sudhakar Ramakrishna, CEO of Pulse Secure, joins us in this segment to discuss changing your mindset to successfully make the transformation from product to platform.
Direct download: 19852-SBI_May_2019_Podcassts_AP1836_SudhaRamakrishna.mp3
Category:general -- posted at: 4:42pm EST
Tue, 20 August 2019
As a marketing leader, if you have ever thought about where your next new form of revenue is coming from, the answer is Outbound Marketing. Eric Quanstrom, CMO of Cience, joins us to discuss how Outbound is the new normal. Do not be too quick to dismiss older methods of reaching customers, as Eric affirms cold-calling is not dead.
In this first segment, Eric shares the different methods and advantages to implementing an effective outbound motion.
Direct download: 19852-SBI_May_2019_Podcassts_AP1831_EricQuanstrom.mp3
Category:Marketing Strategy -- posted at: 5:49pm EST
Fri, 16 August 2019
Digital has rapidly transformed the economy, and it is no surprise that having a digital strategy has a profound impact on revenue growth. With so many definitions and ideas of what a digital strategy is and how to implement one, companies find it difficult to find clarity and achieve consensus. Today, Scott Santucci, CEO of Growth Enablement Ecosystems, shares his experience navigating the digital landscape.
Direct download: 19852-SBI_May_2019_Podcassts_AP1835_ScottSanttucci.mp3
Category:general -- posted at: 10:05am EST
Thu, 25 July 2019
Brad Christian, Chief Customer Officer of Market Force, joins us to discuss the true meaning of customer experience. Brad and his team at Market Force have become pioneers in mastering customer experience. Listen to Brad discuss best practices for implementing a world-class customer experience design.
Direct download: 19852-SBI_May_2019_Podcassts_AP1830_BradChristian.mp3
Category:general -- posted at: 11:34am EST
Sun, 7 July 2019
Today Ray Oram, Global VP of Sales Enablement for IBM, joins us to discuss transforming the seller experience. Ray provides a unique perspective on the mechanics of the industry and how he reframes the discipline.
By empowering this cross-functional group, it will result in a thriving enablement culture and improved seller experience.
Fri, 26 April 2019
Nestor Benavides, CEO of EMG, joins us to discuss how a CEO can establish new forms of communication that not only drive the culture but deliver continuous improvement. Nestor shares how he perpetuates a strong culture within his organization through effective communication, objective conversations, and active company values.
Fri, 12 April 2019
Scott Tapp, former CEO of Software Brands, joins us to discuss the evolution from being head of sales to becoming a CEO. The former sales leader turned CEO gives valuable insights that he has learned along his journey, and how to leverage your own path to the top job.
Thu, 11 April 2019
Chris Downie, CEO of Flexential, joins us to discuss how to lead an integration that produces a strong organization, brand, and culture. He draws from his experience forming Flexential from two legacy companies.
Fri, 5 April 2019
Eric Vermillion, the former CRO of BlueCat, joins us to discuss how revenue leaders can build a legacy in their company that survives their departure. Eric reflects on his role as a CRO and how his leadership through integrations allowed him to develop successors to perpetuate his legacy.
Fri, 29 March 2019
Today Meredith Kildow, Chief Revenue Officer of Consilio, joins us to discuss the ramifications of being a sales leader and how to design, manage and execute the integration effort when you combine multiple sales forces over time in a series of acquisitions.
Thu, 14 March 2019
Jill Rowley, former Chief Growth Officer of Marketo, discusses how this emerging role brings together sales and marketing leaders to leverage the power of their best salespeople, their customers.
Fri, 8 March 2019
Global Customer Officer and former CRO for Anaplan discusses how a revenue leader disrupts their industry to crush their revenue number.
Thu, 28 February 2019
Chief Growth Officer and Chief Marketing Officer discuss how to transition to a data-driven business and how to navigate the sales and marketing data mess.
Sat, 16 February 2019
EVP of Sales discusses how a business can move from a traditional offering and distribution channel into a new, hybrid approach.