How One Enterprise Leader is Accelerating Digital Transformation

Shifting the go-to-market model to digital has been a subject on the mind of market leaders for some time, and now it is being accelerated. For better or worse, COVID-19 has been the catalyst for a digital transformation that will fundamentally change how customers engage with vendors.

Veteran and market leader Chris Perry, President – Broadridge Financial Solutions, has a broad view of his organization and recognizes the critical importance of digital transformation right now. On today's show, Chris discusses:

• Differences between the current crisis and last recession on a macro/global level
• An accelerated roadmap for digitizing the client experience now and after the pandemic
• How sales and marketing must work together to help clients take risks and “win the recovery”