Sun, 29 November 2020
While the Business Services industry saw comfortable growth preceding the pandemic, only a select few market leaders have been able to accelerate growth since the crisis began. Their secret lies in their ability to execute dynamic, cross-functional revenue plans.
On today's show, Andrew Urteaga, SBI Managing Director, joins us to share what market leaders in Business Services are doing differently to accelerate in 2021.
Direct download: AP_1854_Urteaga_20420_MX_online-audio-converter.com.mp3
Category:Corporate Strategy -- posted at: 9:41am EDT
Sat, 14 November 2020
Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020 — sales and marketing alignment. Getting this correct is more imperative now than ever before and can make or break your growth strategy. Ultimately, companies that create strong alignment win 38% more deals and retain 36% more customers than those who are not aligned.
On today's show, Lori Christiansen, VP of Marketing at Motus, joins SBI Managing Director Tony Erickson to discuss how market-leading companies drive alignment between sales and marketing to accelerate revenue growth.
Direct download: AP_1856_Lori_Christiansen_20420_MX_online-audio-converter.com.mp3
Category:Marketing Strategy -- posted at: 7:15pm EDT
Sun, 8 November 2020
With the global shift to working from home, UC&C companies have witnessed a record amount of demand for their tools and services to carry on productivity away from the office. However, how are market leaders positioning themselves to be set up for success in 2021?
On today's show, Gregg Blatt, SBI Managing Director, joins us to share what UC&C market leaders are doing differently to outpace competitors.
Direct download: AP_1852_Gregg_Blatt_20420_MX_online-audio-converter.com.mp3
Category:Corporate Strategy -- posted at: 9:06am EDT